Open Innovation Forum – Pitching event for start-ups

The Open Innovation Forum Pitching Event for Start-ups is your chance to pitch ideas to major global players in the Food, Drink and FMCG sectors.

Senior leaders from major Food, Drink and FMCG firms such as Diageo, Twinings, Mars, Suntory, Nomad Foods, Müller, Cargill, pladis, and Kerry are holding a pitching event for innovative companies, entrepreneurs, start-ups and university spin-offs. These companies, who are members of the University of Cambridge IfM’s Open Innovation (OI) Forum, are seeking new solutions to their business challenges, so you have the chance to pitch to them at an event on the afternoon of Wednesday 12th November at an event at the Samworth Brothers Craft and Innovation Centre in Melton Mowbray.

The Pitching Event is open to all individuals, research organisations and companies of all sizes and levels of maturity. Up to 20 entrepreneurs, start-ups, researchers, innovators and technology developers will be picked to pitch their ideas to a panel of key decision-makers and ‘innovation scouts’ from important Food, Drink and FMCG firms.

Applications are welcome that address a broad range of priority ‘Innovation Needs’ identified by the OI Forum members, as listed below:

  • Non-ultra processed foods (UPF)
  • Food security and resilience
  • AI applied to sensory NPD – improved tools for the development of healthy products
  • Sustainable food, drink, and FMCG production
  • Sustainable packaging
  • Waste stream valorisation

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