This half day course is designed for those who want to understand the fundamentals of pharmaceutical commercialisation and how early-stage companies should approach it.
The course aims to cover the following:
• What exactly is commercialisation
• When should companies start thinking about it
• Demystifying sales, marketing and market access
• Why a commercial plan matters for investors/partners
• How R&D and commercial teams can work better together
• Why a commercial mindset is critical for everyone to have
• Key commercial questions executives should be able to answer
• What commercial knowledge you need to successfully negotiate
By the end of the course, attendees will have a better understanding of the key principles of commercialisation, be able to hold productive conversations with potential investors and create assets that deliver maximum value.
