CAMBRIDGE, UK – August 4, 2025 – A new technology platform, AIPractice.Coach, has launched to help managers and aspiring leaders hone their coaching skills using advanced artificial intelligence. The platform was created by Ben Coppin, a local leadership coach and former Engineering Director at Google DeepMind, who brings a rare blend of deep AI expertise and decades of leadership experience to the field of professional development.
AIPractice.Coach offers a cutting-edge platform for users to engage in realistic, dynamic role-play sessions with AI coachees. The platform provides a safe space for individuals to practice coaching scenarios with AI personas that are programmed with diverse leadership challenges and personalities. After each session, the platform delivers detailed, actionable feedback on a user's coaching techniques, questioning style, and overall effectiveness.
"Effective leadership coaching is a skill that takes practice, but finding a safe, low-stakes environment to do that can be difficult," says Ben Coppin. "My goal was to combine my passions for AI and leadership development to create a tool that allows anyone, from a first-time manager to a seasoned coach, to refine their craft. The AI coachees feel surprisingly real, and the feedback empowers users to develop their skills and build confidence faster than ever before."
With a career dedicated to applied AI since 1996, and over a decade in a leadership role at Google DeepMind, Ben is uniquely positioned to build this kind of technology. He is also the author of the US college textbook "Artificial Intelligence Illuminated" and runs his leadership coaching practice, scruffyleadership.com, from his base in Ely, near Cambridge.
Designed for individuals enrolled in coaching certification programs, HR professionals, managers, and experienced coaches, AIPractice.Coach offers a simple, transparent pricing structure with a free trial of 20 interactions and no credit card required. It can be accessed at http://aipractice.coach
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