What is a Landing Page?
For starters, a landing page is a standalone web page which has been created for the specific purpose of improving the results of a marketing or advertising campaign. A landing page is what a potential customer visits when they have clicked on an online advert such as a Google ad or Twitter ad (or something similar).
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Landing pages are designed with an extremely narrow target. Usually, landing pages are designed to elicit a specific action from the visitor which is also known as a Call-To-Action or CTA.
The Difference Between a Homepage and a Landing Page
Take a look at the following two diagrams; one shows a homepage and the other shows a landing page. The blue areas highlighted on each diagram...
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