Growth Architects writes:
In this article, we’ll be exploring what a sales process should include, how to measure its effectiveness and importantly - how to improve it to generate better results.
Every interaction you have with a potential customer. Every email, telephone call, text or fax has an impact. It should all form part of your sales process.
In this article, we’ll be exploring what a sales process should include, how to measure its effectiveness and importantly - how to improve it to generate better results.
1. What is a Sales Funnel?
A Sales Funnel is a way of displaying the various stages a potential customer has to travel through before they become a customer. It’s frequently used by sales and marketing organisations within companies to identify weaknesses in the way they do business and is an exceptional tool for identifying potential improvements which can be implemented to grow sales beyond what it is today.
A Sales Funnel is shaped like the letter ‘V’, similarly to a real-world funnel. The width identifies the audience size, with the very top being the most wide and broad and the bottom being the smallest and most specific.
(Image removed)
New Leads go into the top and new customers flow out of the bottom.
A lead could be generated from a website form, mobile app evaluator or PPC Ad. A lead usually represents a person/human who has expressed interest in your products or services. As the lead is progressed from the top to the bottom, it passes through...
To continue reading, please click here.