Peter’s career has been spent helping organisations grow through marketing, user experience (UX), and product and service design. He was co-founder of Foolproof, one of the UK’s leading Experience Design businesses, and prior to that was Marketing Director at Virgin Money. He is now a partner in Norwich’s only startup incubator, Akcela, helping the next generation of entrepreneurs to scale their businesses.
East Anglian Air Ambulance brings hospital-level care to the most seriously ill and injured people in the East of England. From blood transfusions and pain relief to anaesthesia and emergency surgery, the charity’s specialist doctors and paramedics give patients the best chance of survival and recovery. The charity also offers vital aftercare, trains people in lifesaving skills, and carries out clinical research to keep improving care.
Commenting, Peter said: “East Anglian Air Ambulance provides a critical service to people across our region and relies entirely on charitable donations to keep flying. I am honoured and excited to join a team of people dedicated to making sure patients get the care they need, when they need it most.”
Matthew Jones, East Anglian Air Ambulance Chief Executive, said, “We’re delighted to welcome Peter to the Board of Trustees. Every decision made comes back to one thing: making sure anyone facing a life-threatening emergency in our region receives the very best care when the very worst happens.”
Matthew continues, “Peter’s experience will support our governance and strategic approach to income generation, particularly as the charity continues to raise vital funds for the new Cambridge Air Base, a project that will help secure lifesaving care for future generations.”
For more information about East Anglian Air Ambulance, which is currently fundraising for a new air base on the outskirts of Cambridge, go to: www.eaaa.org.uk
