The Cambridge-based agency delivers corporate events, conferences, product launches, incentive travel and gala dinners for clients across the UK and internationally.
In his new role, Alex will identify new business opportunities, build long-term client relationships and expand ROAR's presence across Cambridge and the surrounding region.
Alex Goldie said
"Cambridge has a strong business community, particularly in technology and life sciences. These organisations bring people together to share ideas and build partnerships, so their work is a natural fit with ROAR's experience."
"I'm looking forward to meeting organisations across the region, understanding what they want their events to achieve and showing how ROAR can help."
Tony Murdock of ROAR Events Agency said
"We're delighted to welcome Alex to ROAR. His appointment will help us develop stronger relationships with organisations across Cambridge and Cambridgeshire as we grow the agency."
"Great events should do more than create a memorable day. They should strengthen relationships and deliver clear value for the organisations investing in them. Alex will help us introduce more businesses to that approach."
ROAR combines personal service with the planning, creative and production expertise required for complex events. Its work ranges from leadership meetings and conferences to employee celebrations and incentive programmes, covering venue sourcing, creative development, production, logistics and delivery.