During the entrepreneurial journey, entrepreneurs may change direction from the original path and thereby 'pivot'. Pivoting is defined as a structured course of correction by the startup to sustain and grow in the market.
The study is focused on understanding how high-tech entrepreneurs successfully pivot as part of the entrepreneurial journey. The study also focuses on understanding the role of technology in pivoting.
The university is inviting people who work in tech startups in the UK to take a short online survey as part of the research study.