2002 - It's magical touch from 2idesign

Letts commissioned 2idesign to design, edit, project manage and work its magic to give Letts some new educational books.

The Primary Magical series (24 books) was the first 2idesign designed and edited for Letts. The books have been a huge success with over 1 million copies sold worldwide. The company says: "The level of our input into making the books was unprecedented. We acted as a consultant, going into other agencies to advise on quality and standards expected by the publisher. Soon we were producing all Letts Primary list – quite amazing! Have a look in the back of a Letts Primary book for our name."



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