2idesign brand Ridgefield Primary School

Ridgefield Primary School in Cambridge is a feeder school for Parkside Federation, so when 2idesign were asked to design an identity for Ridgefield it made sense that there was a correlation, yet independence.

The Ridgefield brand has a younger feel to it yet it also has a correlation to Parkside Federation, also designed by us. We have used the School colours in a bold Primary way with the tree sitting in a thought bubble steaming from the ‘i’, which is to echo the ‘Brave Explorers, Great Thinkers’ slogan. 

2idesign carried this new logo throughout the schools branding, something that worked especially well on all exterior signage which had to stand out against a lot of visual clutter. The School's main building stands far from the road so we suggested that the wall of the building had the logo painted on. We also carried on the signage into the interior as well as designing distinctive internal posters with positive messages for the children.

I am glad to say the school has continued to expand the use of the brand and now has a presence of its own.


About 2idesign Ltd

2idesign is an established Graphic Design Agency based in St John’s Innovation Centre, specialising in website designbranding and publishing. As graphic designers we design print and digital solutions for start-up and established corporate companies as well as publishers. 2idesign’s integrated approach to creative design, project management and editorial is unique and this is echoed by the professionalism of our client base.

If you would like more information please contact us…

St John’s Innovation Centre 
Cowley Road
Cambridge CB4 0WS

t. 01223 421016
e. hello@2idesign.co.uk



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