BHF is the UK's leading charity in the fight against cardiovascular disease (which kills one in three people) and turned to 52N to produce a series of 'tell-it-as-it-is' recruitment videos to attract IT, Head Office, Nursing and Retail professionals in London and across the country.
Kate Russell, Recruitment Manager for BHF, explains the thinking behind the strategy: “We want experienced professionals of all skillsets to join us in the fight against heart disease – and these videos tell a vivid story of why our employees have joined us and the difference they make in their role. Our colleagues come from the City, Retail, Professional Services and many other sectors – and these videos capture what it means to bring your professional abilities to such a rewarding cause.”
The videos can be seen at: https://www.bhf.org.uk/about-us/work-for-us
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For more information about creating authentic recruitment messages that engage with hard-to-reach audiences, call Phil Begnett on 07946 664104 or email him at [email protected]
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