The dramatic change was unveiled at Cambridge’s Espresso Library on 8 December in the company of some of the most influential people in the city.
The move comes after a four-year period of growth for the business which has seen it re-evaluate its direction and objectives for the future. Method will position itself as the go-to agency in Cambridge for brand expertise and delivery, concentrating on three defined services: brand and strategy expertise, creative innovation and multi-channel engagement.
Kirsten Corrigan, brand and strategy director at Method, said: “Our business has gone through significant change since its inception. As we’ve evolved and understood who we are, we’ve refined our identity to match the quality of expertise we can offer our clients.
“Our relationships with those in our community are key, but we want to take this opportunity to articulate our track record. We are innovators, creative thinkers and communication experts who work with like-minded businesses unafraid to challenge the status quo to achieve results that make an impact.”
Method takes an active strategic interest in issues close to the Cambridge economy and its wider business community. The change in the identity comes at a time of political and economic uncertainty in the region following the vote to leave Europe and a shift in power via devolution.
Kirsten continued: “There’s a definite sense of uncertainty at the moment with businesses reacting accordingly to recent political changes. We were ready to organically move our brand on, but the current unrest has highlighted how important it is to ensure we’re match-fit for whatever cards the economic and political hands deal us.”
Method prides itself on its relationships and integration with its clients’ organisations – collaboration is at the heart of its approach. It’s an exciting time for the business as it seeks to develop further strategic partnerships in 2017 that meet its new objectives.
About Method
Method is an established brand communications agency with big ideas and effective strategic knowledge. It strives to achieve meaningful, stand-out engagement for organisations that have significant impact.
Established in 2008 it works with ambitious organisations to make their voices heard. It counts a range of global and local brands in its portfolio including Red Bull, Greater Cambridge Greater Peterborough Local Enterprise Partnership, Robinson College University of Cambridge, Carter Jonas, Allia and Howard Group.
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For more information, please contact:
Laura Wing
Head of Engagement
01223 491 350
[email protected]
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