Automated phone calls may help patients to take medicines as prescribed, pilot study suggests

Remembering to take medication is vital for managing long term health conditions such as high blood pressure, type 2 diabetes, or multiple conditions. Latest research from the University of Cambridge suggests that using interactive voice response (IVR) technology supports patients to take their medicine as prescribed.

The early signs are that this digital intervention is well liked by patients and could play an important role in helping patients manage their medicines
- Katerina Kassavou

During a pilot study, published today in the journal BMJ Open, seventeen patients received daily automated telephone calls for one month. All patients had high blood pressure and were recruited from GP practices in East of England. The calls were tailored to patients’ needs and provide them with advice and support about taking their prescribed medicines. The calls also asked a series of interactive questions and reacted to the patients’ answers.

Examples of the messages included:

Please do not forget to take your tablets. To achieve better control over high blood pressure, you will need to take them every day.

This is your message for your blood pressure tablets. One easy way to remember your tablets, is to take them with another daily activity, such as your morning cup of tea. If they are always done together, it will be harder to forget.

Please keep taking your tablets as prescribed even if you are well and feeling healthy. High blood pressure is one of those things that unless you actually feel it you're not aware that it is a problem.

Taking your medications as prescribed will support you to keep enjoying things or activities that are important to you.

Whatever the day may holds, please do not forget to take your tablets. To achieve better control over high blood pressure, you will need to take them every day.

The patients completed questionnaires at the beginning of the study and at follow up, and completed interviews to understand the impact of the service.

“This the first time automated telephone call technology has been used in the UK in this way,” said Dr Katerina Kassavou from the Department of Public Health and Primary Care at the University of Cambridge. “There is considerable evidence to show that highly tailored interventions are more likely to support patients’ adherence to their prescription regime, which in turn leads to better patient outcomes.”

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Image: Oval white medication pill

Credit: rawpixel

Reproduced courtesy of the University of Cambridge



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