Avidity's Adrian Howson speaks on capturing and exploiting innovation

Adrian Howson of Avidity is key speaker today at a conference on Higher Apprenticeships organised by Pera Training on behalf of the European Social Fund.

 

The conference is organised to promote the ROI achievable from greater take-up of apprentices. Some 30 or more Midlands-based  companies are attending the event at Mallory Park Race Circuit. 

Adrian's talk will focus on the part that apprentices can play in the generation of new ideas - how these ideas can be captured, secured and exploited. 

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