Blendology’s tap-to-connect solution delivers marketing intelligence to Life Science events
Cambridge, UK – 3rd June, 2013 -– Blendology Limited, the interactive event solutions company, announced today that it will extend trials with the Life Science Network (LSN) to help further build the profile of the Blendology tap-to-connect networking solution within the Life Sciences sector. The first pilot study took place at the UK Life Science Network UNWIND event last month in central Cambridge and was deemed a great success, with over 100 attendees using the system to easily track their interactions and then later import their connection data seamlessly into their virtual address books.
“The Blendology solution is applicable to a wide range of sectors and offers significant benefits for conference organizers, exhibitors and delegates alike. We are really pleased to be working with the LSN and associated sponsor, Chempetitive Group, as they have a thorough understanding of events in the life science sector, as well as the specific needs of the different stakeholders involved in this industry,” remarked Bill Munday, CEO of Blendology.
“Blendology offers our industry something new that engages the delegates and promotes networking in a fun and easy way. We are delighted that we will be working more closely with the Blendology team in the future, and will be utilizing the system in the coming months across the US and the UK for our popular LSN UNWIND happy hour events,” said Dr. Clare Russell, Managing Partner at Chempetitive Group and joint head of European operations.
About Blendology
Blendology is an interactive event solutions company that has developed simple ‘tap-to-connect’ devices and applications that enable brand managers and event organisers to connect, engage and interact with people at events, build online communities and get a greater return from marketing spend.
Blendology’s ‘tap-to-connect’ devices and applications build direct connections between Brands and consumers and provide multiple opportunities for both offline and online engagement from a single promotional spend.
Blendology’s event solutions include ProJoGroup, designed specifically for the professional conference and exhibition market, and SoJoLife which is targeted at large scale social gatherings such as live performances, sporting and hospitality events. No infrastructure or pre-registration is required – it simply works.
Established in March 2011, Blendology is a privately held company with multiple patents filed for its ‘tap’ technology and business model. For more information, visit www.blendology.com
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For further information please contact:
Bill Munday
CEO
M. +44 (0)7960 525 035
Destanie Clarke
Head of PR
M. +44 (0)7753 826162
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