CRUK's approach to scientific progress and medical breakthroughs is an inspiration to us. We are proud to be supported by them and hope that we can support the work they do as much as we can.
- Cath Bishop, Chair of Cambridge University Women’s Boat Club
The campaign will see Cancer Research UK receive substantial exposure throughout the Races, which will take place on the Championship Course on the River Thames between Putney and Mortlake on 27 March.
BNY Mellon and Newton Investment Management will work together with Cancer Research UK to support their fundraising activities in the build up to The Boat Races and will also be implementing their own initiatives with all fundraising in aid of Cancer Research UK.
Cath Bishop, Chair of Cambridge University Women’s Boat Club (CUWBC) said: “I know we are all really excited to be working closely alongside Newton Investment and Cancer Research UK as our Boat Race partners.
“Both organisations are dedicated to excellence, and CRUK is a cause close to all our hearts, so we are delighted that BNYM and Newton have decided to make their partnership with CRUK as close as it could be by donating the title rights to them.
“We will be proud to race with Cancer Research UK on our vests alongside the continuing fantastic support of BNYM and Newton who enabled equality to come to the Boat Races in 2015. CRUK's approach to scientific progress and medical breakthroughs is an inspiration to us. We are proud to be supported by them and hope that we can support the work they do as much as we can.”
CRUK and Cambridge have close links - The Cancer Research UK Cambridge Institute (CRUK-CI), at the Cambridge Biomedical Campus, aims to bring the scientific strengths of Cambridge to bear on practical questions of cancer diagnosis, treatment and prevention.
Curtis Arledge, Vice Chairman of BNY Mellon and CEO of Investment Management, commented: “We are committed to ensuring our sponsorship of The Boat Races reflects our focus on meaningful investments, especially when we can leverage our sponsorship to further effect change. We are proud to be working with CRUK, whose work touches the lives of so many.”
David Searle, Executive Director of The Boat Race Company Ltd said: “In BNY Mellon and Newton Investment Management we knew we had sponsors who would do something out of the ordinary. After making history with the introduction of The Women's Boat Race to the Tideway in 2015, this amazing gesture is breaking new ground in sponsorship.
Sir Harpal S. Kumar, Chief Executive of Cancer Research UK, said: “We are enormously grateful to BNY Mellon and Newton Investment Management for their generous donation. Cancer Research UK’s work has fuelled the progress that has seen cancer survival rates double in the last 40 years. Today, two in four people survive cancer. Our ambition is to accelerate progress so that three in four people survive cancer by 2034 and this donation is a very welcome contribution to that aim.”
Earlier this month, Cancer Research UK launched The Great Row – a new fitness challenge, which is completed on indoor rowing machines and encourages the nation to dust off their trainers and take part to help beat cancer sooner. To take part in The Great Row, individuals and teams can choose from different challenge levels; with rowing distances starting from 2,000metres, going up to a full marathon. Participants can train for free at Fitness First gyms every Friday throughout January, February and March, with The Great Row's official fitness partner welcoming participants every day from 19th – 26th March to complete their challenge ahead of the official races.
The Cancer Research UK Boat Races will take place on Sunday 27th March 2016. The Cancer Research UK Women's Boat Race will take place at 3.10pm GMT and The Cancer Research UK Boat Race at 4.10pm GMT.
Reproduced courtesy of the University of Cambridge
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