Whether we are creating a brand or revitalising an existing brand, not only do you get the high impact logo or the super user friendly website, but you are also getting the foundations for promoting your brand through marketing, advertising, PR, social media etc. (Whatever the business requires) all under one roof ‘Your brand strategy’
Branding is strategic. Marketing is tactical.
Why have you come to a branding agency? Hopefully because you value the knowledge, expertise and time we can invest in your business to create or revitalise your brand.
Not only do you get the end result such as a high impact logo or a super user friendly website but the real value add is in carrying out the proper branding process rather than it being a purely design project. It is about creating a brand strategy for your brand and ultimately your business.
Having a well thought-out brand strategy allows you to manoeuvre effectively in your market place, ensuring that you are confident in areas you target and understanding what it is that allows you to do business there and perhaps highlighting markets you are missing out on. On the flip side it is also about understanding what doesn’t work or will not work for you and why that is. Understanding this will ensure the business doesn’t waste time or money on inefficient efforts. That is why businesses with a coherent brand are overall better businesses.
Once you have a great brand strategy in hand you need to put that into practice. This is where the tactical side of branding comes into play. This is about where to sell or promote your brand, your target audience, the messaging you will use, the tone of voice used, what the design looks like etc. In other words you need to do ‘marketing’.