Accio Group, headquartered on the Alconbury Airfield Business Park in Cambridgeshire, is one of the leading modular buildings suppliers in Europe creating purpose built solutions for storage, retail and accommodation environments. The company also has an active Events Division which works with high profile brands and major event organisers – not to mention members of the Royal household.
The company is highly regarded in both sectors and has an enviable reputation for expertise, innovation, attention to detail and a highly personalised service led by Managing Director Stephen Casey.
Stephen approached Chris Ellis at The Briefing room in late 2012, with a brief to get the business “back on the front foot” after a number of punishing years battling the adverse recessionary conditions.
Following a brand audit, internal & external research and time spent working with the management team understanding the business culture, Chris recommended the adoption of a new brand proposition and the alignment of all marketing messages to ensure consistent brand communications.
With the Briefing Room handling integrated marketing, the brand story has been brought to life through the website, literature, PR (national & regional), advertising, vehicle livery, events and social media.
By placing the behavioural attributes, cultural drivers, service level commitments and temporary structure expertise at the core of the proposition, the company has been able to prove its credentials and differentiate within its competitive marketplaces.
Stephen Casey leads by example and his “ruthless pursuit of excellence” has been a key factor in the ability to win and maintain valuable contracts from clients who expect nothing less. Long term clients include Sainsbury’s, Tesco, The Royal Mail, HSBC, Joules Clothing, Gatcombe Park and Burghley Horse Trials, RBS, Lidl, Audi and Nissan.
Commenting on the marketing communications program delivered by The Briefing Room and the adoption of the new company strap-line ‘Outstanding. From the ground up.’ Accio MD Stephen Casey said...
...“ I have been delighted with Chris’s input and his rapid ability to assimilate our direction of travel, our philosophy and values. He has quickly established himself as a key part of my team and has integrated at all levels. He is knowledgeable with a first class ability to navigate around my business, my clients and supply chain to elicit results that I had long aspired to. He is personable, hugely experienced and I value his input enormously. From the upgrading of our strap line to the joined up marketing processes that he has initiated, I am clear that The Briefing Room has been a key facilitator in our continued ascension through 2013.”
*******
The Briefing Room Ltd offers portfolio marketing services to a small number of clients and will only do so when assignments can be properly accommodated. If you would like to discuss outsourced marketing support, either on a strategic level or a tactical campaign level, please contact Chris Ellis using [email protected] or call 0780 8159077.
___________________________________________