Cambridge language school launches GSH – Group Study Holidays

This month sees the rebrand of Group Study Holidays by ABC Languages, a well-established family-owned and operated language school in the popular EFL destination of Cambridge. The relaunch of the school’s tailor-made group study holiday programme includes a new name, GSH, with an eye-catching new logo, video, and dedicated website.


The new GSH branding builds on the success and recent growth in this area, while retaining ABC Languages’ focus on the provision of quality, tailor-made English courses and accommodation to visiting groups from overseas.

Director of ABC Languages, Ben Whittaker, said of the recent changes: “Group Study Holidays isn’t new; we’ve been welcoming groups to our school in Cambridge for years, and now we’ve decided to launch a dedicated GSH website and step-by-step video to put all the important details and key selling points in one place.

"We know that the welfare of students is an important consideration for all involved – agents, parents, students, especially juniors – and we hope that our new GSH brand shows how we incorporate this into every aspect of our programmes.”

Established in Cambridge by Lesley Whittaker almost 30 years ago, ABC Languages is and always has been more than just another language school. The company’s activities cover the full spectrum of language services, from general, specialist, and academic English and foreign language training for individuals and corporations, to a successful International Summer School for juniors and families, and the provision of study holidays to closed-groups.

In recent years the demand for group study holidays has been huge, in particular from groups of high school students from overseas looking for short stays in Cambridge, and the family business has responded by creating a distinct GSH product which reflects the same high standards of welfare, teaching, and service applied throughout ABC Languages’ programmes.

Marketing Manager, Heidi White, explained what the rebrand means for ABC: “What we offer through our GSH programmes breaks down to a short list of our priorities – the positive points that underpin everything we do, to ensure that every single student in every single group benefits from their time in Cambridge. This includes ensuring a high level of personal contact and service throughout; providing competitively priced, tailor-made packages; and striving for consistently high welfare, safeguarding, and teaching standards with ABLS Accreditation and Travel-Safe.”

Find out more about GSH by ABC Languages at and look out for the GSH team guiding well-behaved groups of international students around the city!


Looking for something specific?