- Cambridge has the biggest ‘share of voice’ about entrepreneurialism and innovation across social media, after London [1]
- The Centre for Entrepreneurial Learning (CfEL) Cambridge is the biggest influencer for social conversations about entrepreneurialism and innovation[2]
- Cambridge Judge Business School and St John’s Innovation Centre share insights about their roles in supporting and cultivating Cambridge’s innovation ecosystem
- Cambridge-based start-up Social i Media was commissioned by the Economist Intelligence Unit, on behalf of Barclays, to produce the report
The report is published today (Tuesday 10 June) and is available to download from HERE
In addition to substantial desk research and in-depth interviews with entrepreneurs and other experts, Social i Media teamed up with an award-winning social data intelligence platform, Pulsar. Data mined from 200,000 posts captured over three months to 16 March 2014 identified London, followed by Cambridge, as the most dominant hubs for online conversations about entrepreneurial activity and related topics.
The Centre for Entrepreneurial Learning (CfEL) Cambridge, a not-for-profit based at Cambridge Judge Business School, was the biggest influencer in such social conversations, the Pulsar data found. During the data period, the key topics identified within Cambridge’s ‘virtual ecosystem’ were not as strongly linked to academia-related topics as might be expected; instead ‘technology’ was mentioned in conjunction with ‘social innovation’, ‘new techniques’ and the ‘world’. The key topic, ‘co-founding group’, was mentioned in the same posts as keywords ‘pharmacology’ and ‘prestigious university’. Top tweets during the period featured ‘hot Cambridge shares’ and content about the Cambridge Satchel Company expanding into China.
Anna Lawlor, co-director and content creator at Social i Media, says: “The Pulsar data was completely impartial and, since we moved from London to Cambridge in order to launch our media communications agency here, I was not surprised to see Cambridge as such a significant hub for entrepreneurial support, facilitation and innovation.
“Cambridge has such a rich seam of entrepreneurialism but so often this is considered in the context of its world-class universities. This report shows that the innovative enterprises of Cambridge are not the sole preserve of its universities, though they too have a distinct role to play, particularly in knowledge-sharing collaborations that benefit both.”
(Find out more about Anna Lawlor here.)
In January, Anna Lawlor of Social i Media authored a global report - Innovation ecosystems: Empowering entrepreneurs and powering economies – for the Economist Intelligence Unit, on behalf of Barclays, which presented the report at the World Economic Forum in Davos. That report argued that global economies are on the cusp of a “third-wave industrial revolution” in which enterprising, young innovators will play a central role, and says that the rise of “micro-multinationals”— start-ups which operate across high- and low-cost locations, delivering to an international customer base — exemplifies the opportunities offered by globalisation, digital communications and the Internet.
This latest report is UK-specific and argues that entrepreneurial Britain is beginning to flourish as policy changes and increased investment in the UK’s innovation ecosystem take root. However, the report argues that in comparison with the US and Europe, the UK is only at the beginning of its journey to a thriving entrepreneurial ecosystem and suggests a myriad of ways policy makers and business leaders can help strengthen a culture of entrepreneurialism that focuses on People, Places, Products and Processes in equal measure.
In addition to interviewing Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Judge Business School, University of Cambridge, and David Gill, managing director of St John’s Innovation Centre (part of St John’s College, University of Cambridge), the report also includes interviews with Will Hutton, Principal of Hertford College (University of Oxford) and Chair of the Big Innovation Centre; Martha Lane Fox, co-founder of lastminute.com and the former UK Digital Champion; Eze Vidra, head of Google for Entrepreneurs Europe; Kathryn Parsons, founder of Decoded; Jane Chen, co-founder of Embrace; and professors at Cass Business School and Imperial College London.
Monica Woodley, Editorial Director, Thought Leadership, EMEA at The Economist, says: “I’ve worked with Social i Media on a range of thought leadership programmes and highly recommend them for anything from articles to white papers. They can handle both data crunching and getting high-level interviews, and bring it all together with a clear, easy writing style.”
[1] During data period, three months to 16 March 2014, as collated by Pulsar Platform
[2]During data period, three months to 16 March 2014, as collated by Pulsar Platform
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Contact:
Anna Lawlor, content creator and co-director of Social i Media
Email: [email protected]
Phone: 07983 875537(Image removed)07983 875537
Twitter: @SocialiMediaUK
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About Social i Media:
Social i Media Ltd is a bespoke media communications agency based in Cambridge. It helps business and charities of all sizes to bridge ‘traditional’ and digital media and marketing communications; its services intersect social media, public relations (PR), content marketing, copywriting, public speaking training – and more. Launched in November 2012 by Anna Marsden and Anna Lawlor, Social i Media’s content clients include Barclays, FT Business, Saxo Capital Markets and The Guardian Media Network. More information: www.Social-i-Media.co.uk or Email [email protected]
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