OST will be hosting the event alongside sponsors KISS Communications, Anicca Digital Brand Recruitment and Onalytica.
Founder and Managing Director of OST, Luke Brynley-Jones explains the rationale behind the conference: "There are so many amazing companies in Cambridge and across East Anglia, but very few marketing events. Our mission with DigiConf is to provide the region with a world-class marketing conference for global businesses based here.”
DigiConf attendees will access 14 presentations, panels and Q&A sessions featuring speakers such as Ashley Friedlein, Founder of Econsultancy and Guild; Chris Thomas, Sage Global Social Intelligence Lead; Bian Salins who heads up LinkedIn’s EMEA Content Marketing team; and Jono Alderson, Special Ops at SEO specialists Yoast.com.
Sarah Reakes, Managing Director at Kiss Communications says: “We are delighted to be sponsoring the inaugural DigiConf. It’s a fantastic opportunity for businesses from across the region to come together, share ideas, and hear from some of the leading experts in the world of digital marketing.”
The conference addresses some of the big challenges facing digital marketers in 2020, such as: when to use marketing automation and personalisation; how to make up for declining advertising returns; how to run compliant and legal influencer campaigns; and how to attribute value to different points on the customer journey.