Carat Computer Systems boosts marketing with new appointment

The campaign strategy, which includes an updated website, increased communication with hardware and software partners and further networking within local Cambridgeshire events, focuses on message clarification and additional consideration of customer needs.

Grant Cole, who has a background in both journalism and copywriting, began working with the company on 5th June.  Graduating with his first degree on 14th July, Cole attended De Montfort University in Leicester, studying a BA (Hons) in English Language and Creative Writing.

 After completing  his first month at the company, Grant Cole commented: “I knew Carat Computer Systems were an exciting business and so jumped at the opportunity to join their team.  I’m looking forward to being part of their encouraging Marketing Campaign and to further increase Carat’s profile.  The company have a great deal to offer local businesses and I’m certain we can become further established within the Cambridgeshire community."

He continued, explaining how the business environment has changed over time.   “As technology has advanced, there’s now many more channels of communication than there were 16 years ago, when the company was established.  My attention will be on clarifying and consolidating Carat’s message across all of these new channels as the most expert and cost-effective I.T. supplier in Cambridgeshire.  By strengthening our focus on these values across the board, I am certain our passion and enthusiasm for business I.T. will be increasingly present in the community.

Carat Computer Systems are a specialist IT supplier based in Cambridgeshire.  They have supplied hardware, software and support to a range of leading local businesses.  Their list of partners include HP, Lenovo and VMWare and have been operating since 1998.

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