“During English Tourism week I want to pay tribute to the wonderful businesses both big and small that make our resorts and communities what they are. We are deeply proud of them as they carry on through this era of uncertainty with a sunny demeanour and a steely determination to re-open safely and offer a world-class service to their customers.
“This crisis has shown the value of these business, many of them very small, to the fabric of our towns and cities and we must do all we can to support them as we build back better.
“Tourism is in the lifeblood of the East of England and local authorities, businesses and consumers should be united in helping these firms not only survive but thrive."