Simon Wheeler of Provoke Me writes:
From the supplied brief, we produced a range of creative options for the look and feel of the brochure, before taking the finished design to print and production.
From the outset, we knew that the finished brochures and flyers needed to allude to the quality and sophistication of the COEL philosophy. After all, everything they do in the world of office interiors is second-to-none and they are without question the experts in the field when it comes to fitting out a new office space.
And so, our brief was to create a suite of literature that would properly represent the brand both in terms of the look and feel, but also the way in which the information is presented inside - making it a pleasure to read and easy to navigate, understand and absorb.
From an initial raft of creative concepts, the client selected one that most closely matched their vision for the piece. This was then refined through an iterative process to arrive at the approved design.
Once this was complete, it was a case of creating each spread within the brochure to most accurately reflect the content, text, images, charts and diagrams all created to work seamlessly within the context of the brochure.
Finally - managing the print and production side, utilising spot UV varnish and matt lamination to ensure that quality pervades the piece from first touch, to last word.
COEL Marketing Manager, Debbie Fogg says, "COEL recently commissioned Provoke Me to design a brochure and flyers to promote the business. We are so pleased with the finished product that we have decided to use the same format for all our promotional literature. Simon and his team at Provoke Me have been a delight to work with and not at all phased by our numerous changes and amendments - which have been turned around in double quick time!"
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