Colas Rail is one of the world’s leading providers of rail infrastructure services.Sable&Hawkes has been appointed to provide strategic market development advice, new sector positioning and ongoing marketing communications support.
Colas Rail appoints Sable&Hawkes to deliver marketing strategy and design support
In the UK Colas Rail combines the engineering skills of several specialist businesses to provide total solutions in all aspects of railway infrastructure, from high speed rail systems to light and urban rail.
Sable&Hawkes will be working with them across a wide range of services including:
1. strategic marketing planning
2. market positioning and identity development
3. ongoing design and marketing collateral design and production
4. creative and business copywriting and full editorial support
Adrian Kimpton, Partner at Sable&Hawkes said: "We are delighted to be working with Colas Rail again. We have previously supported the group with pure design services, now we are going to be involved at a much more strategic level and as a consequence, have a great influence across the board, across the whole marketing mix. Which is for us, not only a particular skill, but also a much more stimulating and interesting challenge."
Sable&Hawkes will also provide a full technical and creative writing service, representing Colas Rail in trade publications, advertising and collateral.
Sable&Hawkes are a design communications company.
We work with our clients to deliver:
Naming, brand positioning, competitor and communications audits, stakeholder interviews, tone of voice, creative copy writing and ongoing brand management.
Brand identity, copy writing, digital media, corporate and marketing literature, direct mail, advertising, exhibitions and campaigns.
Sable&Hawkes are a graphic design company based in Cambridge. We deliver brand positioning, visual identity solutions, creative direction and corporate and promotional design in print and online.