Simon Hall, who runs communications agency Creative Warehouse, and was a BBC News Correspondent, wrote Accelerating Your Business Through Communication in response to dozens of requests for advice from companies about their messaging.
“I met many great businesses doing brilliant things, but they were struggling to grow because they couldn’t capture their offerings in a simple, striking and memorable way,” Simon says. “The book should give them everything they need to crack their commercial communications.
“Cambridge is such a hotspot of innovation and entrepreneurship. If I can help some of our businesses on their way to success, creating prosperity and employment at this difficult time in our history, I’ll be happy.”
Accelerating Your Business Through Communication is designed as an accessible ABC guide to all areas of company messaging. It sets out exactly what a business needs to consider, and in order of importance.
The book begins with the core message of what a company offers, summed up in no more than ten words.
It moves on to elevator pitches - how to hook a customer or investor in only 30 seconds of spiel - websites, how to pitch for investment or customers, public speaking, social media, blogs, attracting the interest of the mainstream media, and even business photography and videography.
The book has been backed by famous business figures.
Jonathan Rosenberg, former Senior Vice President of Google said, “Simon demonstrates his deep understanding of media and messaging and articulates a clear set of guidelines that enable the reader to chart a course to achieve key business objectives through better communication. Even a brilliant business vision and great products cannot flourish if consumers do not understand or notice the company's offerings.
“Hall shows leaders how to develop and hone their core messaging so they can prepare to deliver the right message to the right person in the right words at the right time. If you're stuck trying to find the right words to showcase the great work your company is doing, Simon Hall's work offers a great set of principles and guidelines to help.”
Simon added, “Communication is often seen as a soft skill, but it’s very much not. As it says in the introduction of the book: no matter how brilliant your business, unless you can tell the world why it’s wonderful you’ll fail to flourish.”
The book is published by Bookboon, the world’s largest eBooks publisher, and is released today 11th November, 2020.
Matthew Opanowicz, Commissioning Editor of Bookboon said, “It’s rare for a book to sum up everything you need to know about a subject and to do it in an entertaining and easy to read way. Accelerating Your Business Through Communication has done just that.”