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We’ll walk you through each lesson below and help you to run a successful ad campaign for your business.
1. Use a single CTA and keep it simple.
All campaigns or ad formats are designed either to (1) Engage your prospect’s attention or (2) drive direct action. Simply put - You’re going to be driving a sale, an app install or generating a sales lead.
If we lived in a perfect world, your ads would achieve both. In most cases, you’ll either get one or the other. Brand awareness is valuable for any size of business and it’s an intelligent use of adverts for your business over the long term. Too many campaigns try to mash brand awareness with direct response but unless you’ve been running ads for a long-long time, it rarely works.
Creative brand awareness campaigns are always better served with CTA (Call-To-Actions) related to content consumption like following your Facebook page, subscribing to receive more of your blog content or collecting email address subscriptions to generate an active community. Direct response ads are better served answering frequently asked questions or resolving common objections rather than trying to engage or ...
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