Allia Future Business Centre has relaunched its Innovation Lab at its centre in Peterborough. The fully-equipped lab facility is available for innovation teams, start-ups and entrepreneurs to use for the creation and testing of products and solutions that tackle local and global challenges around the environment, sustainability and social issues.
Partnering with Anglian Water on the Innovation Lab, Allia asked D&A to create branding materials for the launch including the creation of a new logo, wall decals for placement in the lab, banners, leaflets and brand guidelines. The branding was developed to represent the idea of working together and exploring ideas with a simple and clean overlapping graphic element. The styling lent itself well to other materials with the use of circular graphical elements and was very well received by the client:
“Having worked with D&A for many years, I knew they’d do a great job of rebranding our Innovation Lab – and they did! From the original logo design, to applying this across wall decals, literature and roller banners, everything looked spot-on for the relaunch, and we got some amazing feedback. Thanks again D&A!” - Head of Marketing & Communications, Allia Future Business Centre
Find out more about this and other projects at www.dandacreative.co.uk