The CVP is the first 'live' project for the Cambridge MBA programme, in which a team of five MBA students are assigned to work with a company/organisation or entrepreneurial venture to estimate the potential market for a new product or service.
Who should apply?
Your company should be a growing organisation and have at least four employees and a product, treatment or service for which you may want to:
- Investigate market opportunities
- Evaluate consumer behaviour and competitive forces in relation to these, using qualitative and quantitative analysis techniques
- Generate insights into potential strategies, opportunities for commercialisation and possible routes to market
Companies in Cambridge and beyond are sought, provided they are able to have regular face to face meetings with their CVP teams in Cambridge.
Who will be working for you?
If selected, your project will be assigned a team of five MBAs. Judge MBA students are highly qualified professionals with an average of seven years' work experience, from over 40 countries. Its cohort represents a wide range of sectors and job functions, and all students have excellent business and academic references.
When?
The CVP proposal submission deadline is 5 September. The CVP runs from October to December 2018. If your project is selected you will be required to attend an initial student meeting on 11 October at Cambridge Judge Business School (17:30 – 21:00). As a client, you will own the IP of the findings.
Fee: No fee is charged, however, any direct project expenses necessary for the CVP are met by the client and reimbursed directly to the student team.
How do I submit a proposal?
Proposals can be submitted using the online form here, by 5 September.
Find more details on CVP Project Terms and Client Briefing Notes here.
Read what our CVP partners have to say about the CVP here.
Further information:
Sadia Cuthbert
Head of Business Development
Email: [email protected]
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