The DIT, partnership with the University of Cambridge Judge Business School, has developed the Advanced International Trade Skills for UK Exporters programme.
The programme comprises three modules:
Module 1: International Trade and Finance in a Volatile World
Module 2: International Strategy and Marketing
Module 3: International Leadership, Culture and Governance
As a result of attending the programme, you will:
- Have a clear grasp of developments in the global economy and future market opportunities
- Be better able to select and enter new markets
- Understand the opportunities and challenges of operating in different types of economies
Module 1: International Trade and Finance in a Volatile World - 15th February 2017
Michael Kitson
This module will consider the key developments in the global economy and the opportunities for new export growth. It will help participants to:
- Understand where new markets will be
- Consider the opportunities and challenges of operating in different systems and cultures
- Understand the role of exchange rates and how they influence firm level competiveness
The module will consider the practicalities of:
- Identifying the macroeconomic trends that are driving the global economy
- Dealing with exchange rate volatility
- The export finance that is available from UK Export Finance
Module 2: International Strategy & Marketing - 1st March 2017
Jaideep Prabhu
This interactive module will consider the key issues faced by exporters. It will help participants to:
- Define their growth strategy
- Analyse options for growth
- Evaluate markets
- Consider entry modes into new markets
The module will consider the practicalities of:
- marketing and sales force management
- target setting and rewards
- adding value through distributors
- distributor partnering models
Module 3: International Leadership, Culture and Governance - 15th March 2017
Dr Philip Stiles
This session will address some of the central issues in leading and managing effective organisations. We look at the four guiding elements of an organisation – leadership, culture and the behaviour of people within the firm (organisational behaviour) and governance and show the latest thinking in each area and also how these areas interrelate and align.
The topics we will address are:
- International leadership – the manner in which leadership style differs across different national cultures
- Culture – national cultural differences and ways in which these can be managed to best effect
- Organisational Behaviour – how we motivate individuals to bring out the best in them in terms of performance and how employees differ in terms of motivation across borders
- Governance - governance and ethical standards differ in different jurisdictions – this can make dealing across borders complex and it requires insight and sensitivity on the part of managers to make appropriate judgements
The learning approach will be based on focused inputs from Cambridge faculty, UK Export Finance and case studies of East of England companies.
Please note that you have the option to book an individual module for £295 + VAT or you can book all three modules at a discounted rate of £750 + VAT. Accommodation is available at the Moller Centre for an additional cost, please contact ben.peterson@mobile.trade.gov.uk for more information.
Visit our Eventbrite page to register
For more information contact +44 (0) 1707 398 398 or email eastinfo@mobile.trade.gov.uk
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