Isaac Holeman, a current PhD candidate and Gates Scholar at Cambridge Judge Business School, co-founded Medic Mobile as a non-profit to facilitate healthcare workers in rural communities in the developing world. The key insight was not so much the requisite technology, which turned out to be quite basic, but how to get people to adopt these technologies towards more efficiently systemised healthcare delivery.
In this podcast, Isaac talks about the challenges facing healthcare workers in Africa and other developing countries, and the challenges in changing people’s behaviours. He’s interviewed by Conrad Chua, Head of Admissions & Marketing for the Cambridge MBA.
https://soundcloud.com/cambridgejbs/dont-start-with-technology-start-with-the-people