Since the launch of the first ET-enabled phone in 2013, the market has expanded rapidly, with ET technology now featured in 15 flagship LTE phones from Apple, Samsung, LG/Google, HTC, Sony, ZTE and Amazon, with others in the pipeline. Nujira expects that those phones alone will account for around 125 million unit shipments of ET chips in 2014. In the next two years, ET adoption is expected to cascade down from high-end smartphones to the mid-tier sector, which together are forecast by Strategy Analytics to surpass a billion units by 2016.
Nujira also expects that further opportunities will emerge for ET technology in WiFi, driven largely by the new high data rate 802.11ac standard. Today’s WiFi PAs achieve less than 10% energy efficiency, and the market is ripe for high bandwidth ET solutions which can cut current consumption by 75%. Nujira anticipates that the first ET-enabled WiFi solutions will be shipping in 2016, with rapid adoption by 2018 across access points, smartphones, and “Internet of Things” applications – a potential market of 2 billion units a year.
Speaking about the forecast, Tim Haynes, CEO of Nujira said: “The adoption of ET this year into all flagship smartphones shows that key OEMs have recognised the value of integrating ET into their devices. The continued roll-out of 4G LTE networks, including TD-LTE in China and the move to LTE-Advanced, will further reinforce the requirement for ET across the world.”
Alongside the product-level benefits of increased battery life, reduced heat dissipation, and better signal coverage, ET is a vital enabling technology for CMOS PAs. Nujira believes CMOS PAs will show significant growth over the next 5 years, driven by lower cost, higher front-end integration levels, and supply chain consolidation. By 2018, Nujira believes that component level integration of ET functionality with the CMOS ET PA will enable adoption in cost- driven 4G/LTE markets such as M2M/IoT and low-end smartphones, as well as performance driven applications such as 802.11ac WiFi.
Christopher Taylor, Director of the RF & Wireless Components advisory service at Strategy Analytics commented: “With widespread adoption this year, mobile device manufacturers are waking up to the potential of ET. The report from Nujira paints an interesting picture of the changing landscape of the RF front-end market. It’s clear to see that whether as a standalone chip, integrated with a CMOS PA, or ultimately into the cellular chipset, ET will rapidly become a critical enabling technology for the next generation of high data rate wireless communications.”
The complete report ‘The market opportunity for envelope tracking’ can be downloaded here: http://www.nujira.com/market
About Nujira
A global wireless chip company headquartered in Cambridge, UK, Nujira is enabling the design of cost-effective multi-mode, multi-band mobile handsets that deliver faster data rates, longer battery life, and better coverage through the implementation of easy-to-use ET systems.
Nujira’s mission is to dramatically reduce the energy consumption of mobile devices, ultimately helping to increase battery life and reduce heat dissipation. The company’s patented Coolteq® Envelope Tracking chips dynamically modulate the power supply to the RF PA in line with the amplitude of the transmitted signal, enabling the creation of highly efficient RF Power Amplifiers for smartphones and other portable wireless devices.
Founded in 2002, Nujira’s tried and tested ET products have been leading the industry for the last 12 years. Employing over 60 people, Nujira is funded by leading European venture capital institutions and has gained significant ongoing commercial engagements with a number of leading smartphone manufacturers.
For more information, please visit www.nujira.com, follow us on Twitter @nujira_et or view our Tumblr http://nujira.tumblr.com/
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Press contact:
Ben Smith/Andrea Berghall/Alex Warren
EML Wildfire
Email: [email protected]
Phone: +44 20 8408 8000
Nujira contact:
Jeremy Hendy, VP Marketing
Email: [email protected]
Phone: +44 1223 597 900
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