A real and tangible example of this is with Jo Alexander, a fashionable garden and interior furniture and accessory retailer. The company first engaged onespacemedia in 2009 to design, build and launch their first ecommerce platform. Over the past two years, our team has steadily been adding features to the front and back end and have also engaged in a digital marketing programme to boost relevant traffic and increase market share.
The digital world moves fast and over the past two years design trends have changed and web technology has advanced dramatically. Browsing habits have changed too, for example a large proportion of Jo Alexander's traffic now originates from mobile and tablet devices. When onespacemedia first started talking to Jo Alexander, the iPad had only just been released so wasn't a major factor in planning and design.
It's important to keep up with the pace of change and subsequently Jo Alexander have again commissioned Onespacemedia to design and build their new platform. The new website will feature a clean, responsive design, new cart technology and a host of social features including real-time product reviews.
The new site will go live soon.
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