Chosen thoughtfully and brought to life with care and creativity, your strapline is much more than a marketing gimmick.
Here are five ways yours could be working harder for your business.
1. Take your vision and run with it.Some of the best brand slogans successfully marry values and vision with business goals in one memorable phrase.
2. Transform marketing from blurb to campaigning manifesto. Appropriately enough as Scotland approaches its independence referendum, the word 'slogan' started life as a tartan-clad battle cry for the Highland clans, Anglicised from the Gaelic sluagh-ghairm. Use yours to pin your colours to the mast and stand up for what you believe in.
3. Like a well-fitting bra, a succinct strapline turbo charges your unique assets and gussies you up to be all you can be.
4. Gift the world a nice, wriggly ear-worm. Ear-worms are those catchy tunes that lodge in your brain. Sometimes a mixed blessing, but no bad thing to aim for a memorable slogan that plays on an extended loop in your customers' minds.
Try thinking about your strapline like this:
5. Your business strategy is the recipe. Essential for sustained success. But your strapline - ahh, your strapline.........
Your strapline is the delicious aroma that draws everyone to eat at your table and brings them back for more.
With thanks to www.etymonline.com for wordy origins.