While our minds are firmly on our closest friends and family, as business professionals we still need to maintain revenue channels otherwise when it’s all in the past, we won’t have such an exciting future.
To help us continue to generate a consistent stream of new customers for our businesses, we’ve jumped into some typically overlooked Google Ad strategies to squeeze more revenue from existing campaigns.
Businesses have to evolve rapidly, changing their operations overnight just to keep up when seismic events happen which impact online traffic, footfall or general shopping behaviours. With COVID-19, employees and customers now stay at home more and online users continue to react unpredictably to the unfolding COVID saga - changing where they go online, what they purchase and who they buy for.
For some advertisers, the new search terms users are utilising are causing large increases in online traffic but for some, the trend is unfortunately...