Celebrating the very best of British pubs, the new Greene King IPA ‘To the Pub’ campaign is set to be an industry first as pub licensees up and down the country are handed the reins to capture the individual spirit, sense of community and authentic pub moments that take place in their pubs each and every day.
As three of 50 pubs to have been selected across the country, The Plough and Fleece, The Fox and The Rising Sun will be equipped with a GoPro camera and a dedicated guide to capturing the action to create all of the content for the Greene King IPA advert; putting local residents and customers directly at the heart of the campaign.
The finished result will see a series of 50 individual and entirely original adverts recognising the pub and local customers enjoying pints of Greene King IPA launched via a microsite throughout October and November. In addition three of the final adverts will be selected to air on TV up and down the country from September.
Chris Houlton, managing director, Greene King Brewing & Brands comments: “Authenticity is at the core of this Greene King IPA campaign and what better way to bring this to life than to hand control directly over to our licensees to capture those genuine pub moments that occur between real customers and communities?”
Strictly over 25’s only and photo ID may be required for anyone who appears to be under the age of 25.
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For further information please contact Tom Flisher at Popcorn PR on 01494 413170 or [email protected].
Greene King IPA invites Cambs residents for a pint and to star in new ad
20 August 2015
Greene King IPA is calling for local residents to head to The Plough and Fleece, High Street, Horningsea, tomorrow (Friday), The Fox, North Street, Burwell on 28 August and The Rising Sun, Sun Street, Isleham on 31 August, for their chance to appear on screen as part of its new ground breaking creative ad campaign.