Busy Bee Recruitment writes:
Segmentation is key!
Using social media to engage with candidates takes a lot of skill and knowledge. As a marketer you have to know what your audience want, how active they are on socials and how they use their socials.
Millennials: Millennials are becoming more tech savvy and use a wide range of social channels. If you are wanting to engage with more candidates then I suggest you promote the company's culture and benefits, increase your social media presence and only promote roles across certain channels. You can catch this generation at any time as they are very active on socials so you can expect a quick response.
Generation X: With the help of the millennials, generation X are being slowly introduced to modern day technology. To engage with this generation make sure to maintain your CRM system (text, phone calls or emails) or book meetings for extra engagement – they are set in their ways and don’t feel comfortable coming out of it. This generation relies heavily upon trust and a helping hand which is why your services should always be segmented to their needs – if they are not interested or engaged then they simply won’t purchase. To engage, you need to advertise your services like it is something that they really need in that moment in time and always be honest with your advertising. Unlike millennials you cannot catch generation X at any time as they are not always active online - a simple phone call or meeting will suffice.
Generation Z: This is the easiest generation to engage with – they have used technology since a young age and are comfortable with the internet, don’t need much guidance and are very active on social media. To engage with this generation make sure you do all of the above and advertise your services/products as a want and a physical need. Try and make your marketing intriguing to the eye so they have to engage with you for advice and answers. For job adverts make sure they are detailed, exciting and not too long.
For more information on different generations click here.
If you are looking for a recruitment agency that segments their market fairly then get in touch with us on 01353 880253 / 01223 628740 or email firstname.lastname@example.org