How to optimise social media platforms for business

2 December 2017

As a small business owner, your to-do list most of the time feels like a never ending task. So when it comes to Social media being added to that list, it can be a tad overwhelming and frustrating. With so many platforms, tips, advice and experts out there, it is very hard to get a clear understanding of which platforms to use and how in order to maximise their potential.

Nicholas Kalavas, CEO of CFM Group, writes:

A first step would be to be active on the platforms you believe work for you. Have a look at other companies in your industry and identify where they are most active and why. Create similar platforms for your company or brand, a unique hashtag and you are good to go. You do not have to be on all platforms as a start up as time limits that and it is also important your time is spent productively.

To help you determine which social media platforms should take priority on your task list, here is a quick guide on deciding where to put your resources.

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