Why your calls to action aren’t performing like you think they should -
- You’re overwhelming users with too many options
- Your CTAs are hard to find
- Your CTAs aren’t optimized for mobile
- You’re using the wrong language
- You’re using a form that’s way too long and complex
- You’re asking too much without offering anything in return
- You’ve left out the benefits of your offer
- Your color choices are all wrong
- You’re leaning on a single conversion point
To fix these issues, it’s a question of diagnosing the problem and making the repair. Think of yourself as a CTA mechanic. It’s time to lift up the hood and go and figure out where the issue is and how to fix it.