The role is key to supporting the growth of the business, with the emphasis on developing Inspired’s specialist sectors, automotive and technology. Katy’s focus will be on maintaining existing and fostering new, long term partnerships with both clients and complementary agencies, as well as developing event strategy and objectives to maximise the value of face-to-face for businesses and brands.
Katy brings a wealth of experience with her from across the live experience industry. She has worked in both event organising and logistics for the conference and exhibition industry, organised special events for a large national charity and corporate events for BBC Worldwide, and led business development in a consultancy looking after HP partners’ training programmes. Her most recent role was as Head of Operations at a dynamic London tech start-up, Freeformers, working on the frontline of digital engagement with large financial corporations and FTSE 100 companies.
Katy commented, “I am so excited to join Inspired, a company whose mission aligns so closely to mine - to work closely and develop strong relationships with clients to deliver powerful live experiences with lasting impact, which always put the audience at the very heart.”
Inspired’s Founder and Managing Director, Ben Cole, said, “Katy’s enthusiasm for our industry is infectious and makes her a great ambassador for our brand and our business. With a blend of practical experience in the events world and a genuine interest in identifying opportunities to enhance our clients’ face-to-face activity, she is a great fit for Inspired and I look forward to working with her as we embark on the next chapter of our growth strategy.”
Inspired produces engaging and memorable event activity for a range of well-known brands. With an unbound enthusiasm for live experience, the team at Inspired believe in the power of face-to-face to engage audiences and change behaviour. The company produces a range of live communications including conferences, launch activity, ceremonies and brand experience programmes.
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