The win marks an exceptional year for the dynamic creative company, which has attracted numerous local clients since it opened an office in the area twelve months ago.
Following a competitive pitching process to board members at Januarys, Method was chosen to represent the company’s public profile and help the brand move forward to speak to a new audience in 2013.
Method’s brand and strategy director Kirsten Corrigan is proud to be working alongside such an established local company. “Januarys is synonymous with Cambridge and is well respected in the local community and beyond. We are proud to have been selected to represent this brand and to help nurture its future growth,” she says. “The win rounds up a very encouraging year of growth at Method and we look forward to expanding our client list further in 2013.”
Colin Brown, managing director at Januarys explained that Method stood out from the competition because of its example-led approach to the proposed PR activity. He said: “We were really looking for a fresh pair of eyes to guide Januarys into 2013. Method impressed us with its research into our business and the ideas presented in the pitch really excited us.”
The proactive approach to future PR for Januarys comes as the company concludes its 75th anniversary milestone in 2012. Wrapping up an exciting year, which included a memorable celebration with two hundred guests at Westminster College, Cambridge, Colin Brown is looking forward to the start of the next chapter in Januarys’ history.
“We look forward to continuing our role as an important cog in the development of this remarkable city in the years to come,” he said. “Working with an ambitious and forward thinking agency signals our aspiration for the future of our business.”
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