Kinneir Dufort wins DBA Design Effectiveness Gold Award 2013

Kinneir Dufort has collected a coveted Gold Design Effectiveness Award from the DBA at this year's awards ceremony in London for its work on Reckitt Benckiser's No Touch hand soap system.

The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.

Since its launch three years ago, sales of No Touch, a compact, battery-powered device activated by the user’s hand breaking an infra-red beam, have grown globally and the product has been successfully launched in 30 countries, doubling the market share for Reckitt Benckiser's Dettol product and introducing its US variant (Lysol) to a wider audience.

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To find out how Kinneir Dufort can help to change your business, contact Tony Bedford in our Cambridge office.

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