January 2017: one of the world’s largest veterinary pharmaceutical manufacturers, Vetoquinol, appointed Stanton Shallcross to deliver a creative marketing campaign to support their UpCard diuretic for dogs
The advertising campaign which followed produced an immediate sales increase of 10% in the first month, and an even larger increase in the second – despite a limited media budget and a currency-related price increase in the product itself.
“The campaign’s success was down to finding the clear benefit and expressing it clearly through impactful creative work. That’s not something any previous agencies seem to have managed with this product”, said Jon Shallcross, who led the Stanton Shallcross team.
Stanton Shallcross is a marketing and creative consultancy that specialises in differentiation strategies for technical and business-to-business products.
You can see the Vetoquinol ads here.