“The best time for manufacturers to get started with D2C was 10 years ago. The second-best time is now,” says business founder, Chris Dunn.
This is because D2C sales are booming, driven both by consumer demand and supplier capability.
Moreover, recent data shows that direct purchases of everything from razor blades to cars are accelerating.
Fully researched using respected sources such as Deloitte, EY, Forrester, HBR and McKinsey, this unique eBook provides actionable advice to help manufacturers access the UK’s growing £100 billion D2C marketplace.
Chapters include:
How consumers and manufacturers both benefit from D2C
How to assess if D2C is right for your business
How to conduct a cost-benefit analysis
How to evaluate the different sales and fulfilment options
How to manage potential conflict with B2B partners
The guide also includes examples of the strategies being used by manufacturers of different sizes and in different sectors to successfully drive their D2C sales in 2021.
The eBook can be downloaded free here
Chris Dunn Consulting, based near Cambridge, helps manufacturers of consumer durables to leverage direct to consumer channels to build brand loyalty and profitably grow sales.