Marshall further cements relationship with Jaguar

Marshall, the family-owned dealer group, has announced the completion of its acquisition of the Lincoln Jaguar business from the Cooperative Society.

This acquisition brings to four the total number of Jaguar dealerships in the Marshall Group and means that Marshall has now doubled its representation with Jaguar in the last 3 years. The Group’s other Jaguar  dealerships are in Peterborough, Cambridge and Ipswich.

Speaking about the acquisition, Daksh Gupta,  Chief Executive Marshall Motor Holdings, said:  “This is a great acquisition for Marshall as it now  gives us a larger contiguous territory, which serves the East of England from the Humber  down to East Anglia. Since 2008 we have been reshaping our portfolio and focusing on  key and core brand partner relationships. This  acquisition is consistent with this strategy to increase the depth of our representation. It is also consistent with our strategy to de-risk our  previous over exposure to Cambridge and Peterborough. We have represented the Jaguar brand for nearly 40 years now and are delighted to be growing with Jaguar, especially at a time when their investment plans for the growth of their own business are so exciting”.

Under the terms of the deal the Lincoln Jaguar employees have transferred from the Co-op to Marshall.

Daksh Gupta added: “I am delighted to be welcoming our new colleagues to the Group and we look forward to meeting them in the next few days as we introduce them to their new colleagues across the rest of the Marshall Group”.

Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: “Jaguar has a very exciting future and strong retail partners are fundamental to our success in the marketplace. Marshall is an important partner for Jaguar and it gives me great pleasure to see their continued growth with our brand in the UK. I wish them every success with their acquisition of the Lincoln Jaguar business.”

Marshall Motor Group is the largest and oldest part of the Marshall Group of Companies and now employs 1,800 colleagues across 62 sites, representing 21 brand partners.  Annual turnover is in excess of £700M per annum. Since January 2009, Marshall Motor Group has added 32 businesses to its portfolio, taking advantage of the challenging  economic trading conditions to extend the business far outside its traditional regional  territory.


For further information please contact:

 Christopher Walkinshaw, Group Corporate Communications Director, Marshall.
01223 373905 | 07785 348148

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