The new company has been created by Northamptonshire County Council, Northamptonshire Healthcare NHS Foundation Trust and the University of Northampton.
The types of services First for Wellbeing is likely to offer could include smoking cessation clinics, help with weight management, debt advice, befriending services, support for people to improve their physical activity levels or improve their literacy.
Meadows Consultancy was commissioned to deliver a series of brand workshops and consultations to help find a compelling but self explanatory brand name and identity for the new organisation. Working in collaboration with the community and partners, Alison was able to use both her management and creative expertise to create the name, strapline and guide the creative development of the brand.
It is expected that First for Wellbeing will be operational by summer 2016.
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