Cambridge-based brand communications agency celebrated another 2016 client win with an exciting addition to the motorsport portfolio. The company’s engagement team is responsible for growing the profile and media outcome for British Superbike (BSB) competitor Luke Mossey, who races for the Quattro Plant Kawasaki team in the elite motorcycle racing championship.
Mossey, who has quickly climbed the ranks in only his second season in the top level national competition is considered the one to watch and is one of the six title fighters for the 2016 Championship after a sensational season to date.
“We get the most satisfaction working with genuinely ambitious clients and Luke is a great fit for us – he’s at the top of his game, totally down to earth and immensely focused,” said brand and strategy director Kirsten Corrigan, who also leads on the Red Bull motorsport account. “Our task is to take away the headache of managing the media while also positioning Luke for his future debut on the world stage. We’re really comfortable in this environment and understand the pressures and also opportunities that are involved for a professional athlete.”
Collaborating with Mossey’s key sponsors to develop the 24-year-old’s public profile, Method’s engagement team has already achieved significant fan growth on social platforms as well as securing key media opportunities in the region.
“Working with the team at Method has been a really significant step in my professional career,” said Luke. “They totally get what’s needed and aren’t afraid to say it like it is – which really works for me.”