Businesses in Cambridge are being challenged to squeeze as many staff as possible into a MINI Paceman for the chance of winning an early Christmas present for the whole team.
Until 13 December brand communications specialists Method will be visiting offices across the city in the spacious gift-wrapped car, which has been supplied by Elms Cambridge. Organisers will be capturing attempts to fill the MINI Paceman with as many people as possible and sharing photos and videos on Facebook so everyone can see the corporate capers as they unfold. The winning team will be rewarded with a Christmas hamper full of goodies from Hotel Chocolat for the whole office in time for Christmas and also be awarded an exclusive VIP special prize courtesy of BMW UK.
Method’s brand and strategy director, Kirsten Corrigan, said: “It’s that time of year when teams are feeling more upbeat for the festive season and we thought a bit of frivolity would be a great way to promote engagement with the MINI brand. Being asked by BMW to develop a social initiative was a really exciting prospect and the team at Elms Cambridge kicked off the challenge in true style and the gauntlet is now down for other companies to see just how many people they can squeeze in to the MINI Paceman!”
Elms Cambridge officially launched the MINI Paceman competition this week with 12 technicians from the workshop squeezing into the car.
The sporty and spacious MINI Paceman is ideal for companies looking for a stylish fleet car.
Businesses who would like to be visited by the MINI Paceman should email [email protected] or tweet @method_creative People who want to follow the competition’s progress should visit www.facebook.com/methodcreative
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For more information about the MINI Paceman please visit www.elmscambridgebmw.co.uk, and to find out more about Method see www.methodcreative.co.uk
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