Headquartered in Cambridge, with further offices across four continents, cr360 supports multinational businesses in operating more responsibly, providing software enabling them to manage their sustainability, CSR, energy and carbon, and compliance performance. The technology company has been named among the UK’s fasting growing companies in the sector.
Mobas’ specialist brand and strategy division MobasCore combined in-depth desktop research with workshops to gain a comprehensive understanding of the market landscape, assessing trends, customers’ priorities, the competitors and their approaches. This enabled the team to then develop a brand strategy and proposition that reflects the business while providing competitive advantage. They collaborated with designers in MobasMuse who created a visual identity to support the strategy. A responsive website was then designed and built by MobasIgnite to support the brand.
Robin Bryant, Managing Director of Mobas Group, said: “We were tasked with defining the company’s brand strategy to help it move forward and support the company’s next phase of international growth. The launch of cr360’s new brand has been really exciting and we’ve enjoyed working so closely with the team throughout the project. We hope the new identity helps drive the business forwards and leads to continued success.”
For more detail on the project, click through to the MobasCore case study page.
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