New funding for feasibility projects in digital convergence

On 23rd April, the Technology Strategy Board will make available £1.8 million for feasibility projects that address convergence in digital media and content. Projects can be 75% funded, with a maximum grant per project of £56,250.

It's not only the weather that has been unseasonably spring-like recently: the Technology Strategy Board has recently announced a wide range of funding opportunities of different kinds that will unfold over the coming months and that cover different technology/market combinations.

One of those opportunities is a £1.8 million funding pot to support feasibility projects that address "the converged nature of the digital landscape". More specifically, projects have to address one of three challenges:

Challenge 1 encourages innovative, hyper-local cross-media platforms and enabling technologies that will drive new service offerings, reach out into communities and provide conduits for public services.

Challenge 2 focuses on projects that will lead to true cross-platform origination of content, the collaborative generation of ideas, and new business models for content based on cross-media formats and consumption.

Challenge 3 seeks projects that investigate the potential of cross-platform analytical metrics and feedback tools to help content producers better understand the consumption of their products in a converged digital landscape.

This funding opportunity is open to small and micro companies working either singly or in collaboration with one another. Academics can apply, but only as part of a consortium. Projects should last up to 12 months and are eligible for grants of up to £56,250 or 75% of total costs, i.e. the total project costs must not exceed £75,000.

Further information is easy to get: www.innovateuk.org/content/competition/convergence-in-a-digital-landscape.ashx.

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Preparing a successful application is not so easy, which is why Cambridge Funding Solutions offers help, not only with this scheme but with the many other grants that are out there. Contact [email protected] for details.

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